Archive for the ‘Social Media’ Category

Survival and Facebook apps.   Leave a comment

Facebook launched a new app for job search. Apparently this is a great news but for whom? The app was launched on the second week of November and is projected to give a stiff competition to LinkedIn- The super dad of connectivity in enterprise. LinkedIn is also the platform for connecting and getting introduced informally to lot many job postings. Will there be real challenge or it will be another damp squib Facebook is so famous for introducing.  Let us get some facts and figures done to get to the real issue.

Facebook till now has been recognized as an international social connectivity platform spanning almost the globe. In US Facebook users amount to half of the country population with a penetration level if almost 70% of net users; by ambitious estimates this can grow to more 15% at maximum; in Asia the penetration rate is 6% of the population, this in spite of the poor economy, illiteracy and the recent civil wars; imagine the prospect it has in terms of growth and new members this app can bring. In Africa, one of the most damaged continent and in bad economic health also find Facebook users in the range of 50 millions, this number is growing at rapid speed and even posing challenges of data management and ready accessibility to Facebook. In such situation the app is more interesting to this discussion.

The app from Facebook is listing job postings from Monster,  BranchOut, Direct Employers Association, Work4lab and Jobvite. All of these are US job agencies offering job listings in different professions. If we go through the sites we will see that most of them are focused on US job market only, which is supporting and leveraging on an economy on recession. Does that indicate Facebook does not have confidence to open the jobs app for their international clientele? Do they have lost organizational coordination to contact international job sites and get area specific job listings? In sheer numbers this move surprises even if the questions of putting job listings of a sagging economy are not included in this discussion.

If we look long term, Africa is the fastest growing region, neglecting the volume of Indochina the combined region of China and India) and only consider percentages and last year or last decade parameters for base calculations Africa is the continent that is progressing rapidly, the proverbial dark horse of tern more years. Even many of the Asian countries are not doing badly, they have the high unemployment rate and other economic blockages but in sheer numbers or in percentage they have greater promise than the app is estimated to achieve. Europe and US are the two continents most crippled in economy, this app may help spread individual concerns but will it be able to achieve any real success? Where will be jobs in economies that are sagging and how will people respond to Facebook app that after some months yield nothing in terms of real value? Forget challenging LinkedIn, if this app survives upon itself then that is an achievement in itself.

Posted November 20, 2012 by The Obvious One in Social Media

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Your social media, The genie in the bottle.   Leave a comment

The first impression that comes to our mind with Social Media is Facebook. The highly reputed and growing rapidly for a few years, this site is connecting the world and offering fun to them in those connections. It wouldn’t be out of place to remind the champions of Facebook that a few years back Orkut from Google was the most sought after social networking site. Very few use it now.

Technically speaking Google + is more organized and well coordinated to succeed as a proper social media platform but the emotional tide and vast acceptance of Facebook worldwide do not allow it the room for building a reputation.  It needs to add some unique zing that the users have never experienced before. Only then it can surge ahead. In such circumstances what do you do when you have an enterprise which is new and solely dependent on internet and social media to promote? Plunge headlong into the enticing world to hire someone who has thousands of friends and ask them to like and comment on your Facebook profile? If that does not yield then? The plan B? What about the expense gone wasted?

Before you and I engage in the dialogue of promotion in social networking sites there is a more pertinent question, WHY? What is the need to promote a business in internet and especially in social media?  Why search engine optimization is not good enough for getting good business and expanding that business? How can social media be effective? Why more people can search for ways to leverage advantage from this special internet tool? This is too young a blog to reply to all that is questioned in one release. It will take time and in a series of blogs here only I will try to answer the questions raised and will be raised in our progress. I do not claim to be an authority but this is a platform to initiate discussions by the professionals in social media.

Why do we choose social media for promoting a venture or an enterprise? To answer that, find the number of reputed social media platforms in the world. It will go into hundreds. How do you know which among those hundreds will be beneficial to you? Will you go for only Facebook or such hugely reputed platforms? Facebook is a platform generally for people in their twenties to fifties, elders do not feel that interested if they are not trying to find some old friends. How will ventures that also target them as prospective customers reach them through Facebook?

Search Engine Optimization is about fight among a limited customer base and websites. Let me clarify. You have some website and SEO can bring that in the first page first rank (though I personally have seen people not rejecting any search after first one only, they mostly go through the complete first page at least, so the first page and first rank are irrelevant); this page has say 500 visitors and all the websites in that domain are fighting for those 500 visitors among themselves. The business does not grow but there is a huge in fight. Social media in turn expands those 500 visitors to 50…….you got the potential? How?

We will come back soon to answer why we have started the blog with the genie in the bottle. Keep putting your updates.

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Posted May 7, 2012 by The Obvious One in Social Media